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Timeless Womenswear for Effortless Dressing
Josephine The Label is a female-founded New Zealand brand crafting timeless, design-led womenswear using custom-woven natural fabrics made exclusively for our collections - created for women who value effortless, confident dressing and pieces that last beyond a season.
New Arrivals
Responsibility
We believe fashion carries a duty - to our planet, our people, and the generations beyond us. Responsibility guides our decisions from material selection to the welfare of every hand involved in our process. Slow, considered choices over fast consumption.
Craftsmanship
We design from the fabric up - creating custom-woven textiles exclusive to Josephine. It’s a slower process, requiring commitment before production begins, but it allows us to achieve quality that’s felt in movement, breathability, and longevity. We choose the harder path so our pieces feel effortless to wear, made to last, and truly unique.
Transparency
We recognise that sustainability isn’t a destination - it’s ongoing work. We promise openness as we learn, refine, and evolve. This space will grow with us, reflecting milestones, challenges, improvements, and the honest progress behind our collections.
