As a fashion brand, we acknowledge our duty to contribute to a healthier planet for future generations.
Our foundational values prioritise responsibility—responsibility for our materials, the environment, and the welfare of people.
Acknowledging we're not perfect, we remain committed to this ever-evolving journey towards a more sustainable business model.
Our commitment also extends to transparency in sharing our practices and processes related to responsibility and sustainability. Regular updates on this page will showcase our progress towards achieving this goal.
Our foundational values prioritise responsibility—responsibility for our materials, the environment, and the welfare of people.
Acknowledging we're not perfect, we remain committed to this ever-evolving journey towards a more sustainable business model.
Our commitment also extends to transparency in sharing our practices and processes related to responsibility and sustainability. Regular updates on this page will showcase our progress towards achieving this goal.
Our current initiatives include:
Packaging
Through a partnership with a leading global label company, all Josephine labels are now crafted from recycled materials. Our sew-in labels use certified recycled materials, and in our label design process, we consciously prioritise responsible material use while maintaining sophisticated design. Our hangtags proudly carry FSC certification, signifying our dedication to sourcing materials from responsibly managed forests adhering to the highest environmental and social standards. To combat overconsumption, our distribution centre minimises individual packaging for items, reducing plastic usage. Additionally, plastic packaging from suppliers is made from recycled and degradable materials. We utilise R3 Pack bags, which are both home and commercially compostable, and our wrapping paper is crafted from recycled materials.
Manufacturing Partners
Founder and Director of Josephine, Lucy, has worked within the fashion industry for well over a decade. During this time, she has developed strong relationships with offshore manufacturers who are globally recognised for their responsible production practices. These long-standing partnerships now form the foundation of Josephine’s production — something we’re incredibly proud of. Our manufacturers are an integral part of the Josephine family. After many years of collaboration, we deeply trust and value the exceptional skills of our extended team. We continue to work closely together to uphold our commitment to high standards of ethical and sustainable production.
Materials
Our products are conscientiously designed with a focus on durability and timeless aesthetics, ensuring they can be enjoyed for years. Each design undergoes meticulous crafting for longevity, and our carefully selected colour palettes aim to keep our styles timeless. What sets Josephine apart is our exclusive fabric selection — every fabric is custom-designed specifically for us, ensuring a unique and distinctive feel. We prioritise natural fibres in every piece, steering clear of synthetics, and only use recycled options when necessary. This dedication to quality and sustainability ensures that each garment stands the test of time, reflecting both style and responsibility.
Mindful Fashion New Zealand
We’re proud members of Mindful Fashion New Zealand, a not-for-profit organisation dedicated to creating a sustainable and inclusive clothing and textile industry in Aotearoa, New Zealand. Their mission is to promote a thriving, circular ecosystem where business, nature, and people flourish. Through advocacy, education, and collaboration, Mindful Fashion supports ethical practices, innovation, and collective action within the industry. As members, we are committed to these values and actively contribute to initiatives that foster a more sustainable and responsible fashion future in New Zealand.